Texas Association of Soccer Coaches (TASCO) Forms Strategic Partnership with TouchLynk™

Dallas-Based Sports Tech Company Named Exclusive Provider of Analytical and Video
Highlight Services for Texas High School Soccer

Dallas, Texas – December 9, 2024 – The Texas Association of Soccer Coaches
(TASCO) announced a partnership with TouchLynk™ today making the sports technology company TASCO’s exclusive analytical and video highlights services provider. Under the three-year agreement, TouchLynk™ will provide its analytical tools and video highlights services for high school soccer programs across Texas, offering its services at a special discounted rate for TASCO-affiliated schools.

Cutting-Edge Technology for Texas High School Soccer

“There is no contest. Hands down, TouchLynk™ delivers the best analysis and highlights service for the youth soccer industry today,” says Jimmy Krueger, Chief Operating Officer and director of TASCO. Krueger serves as head coach of Seven Lakes High School boys soccer team, and has earned back-to-back 6A state championships. “Many coaches are already using the platform to save time, enhance team development, and improve individual player performance,” Krueger added.

TouchLynk™ brings professional-level analytics and video highlight capabilities at an affordable price for youth, college, and semi-professional teams. The platform addresses a common gap in soccer: A lack of meaningful, objective metrics. With TouchLynk™, subjective assessments are replaced with data-driven insights that empower coaches, players, and parents alike.

Leveling the Playing Field

“Our mission is to democratize youth soccer by offering an affordable service that delivers fair and objective player assessments,” said Craig Pettigrew, President and cofounder of 14Ten Sports Group, Inc., the parent company of TouchLynk™. “TASCO shares our commitment to player development, and together, we’re excited to expand the use of this technology to benefit high school soccer programs across Texas.”

The TouchLynk™ Platform

TouchLynk™ was developed by a former collegiate soccer player turned club coach, who was frustrated by the lack of objective metrics in youth soccer. The platform allows teams to upload just about any game footage, which is then analyzed to track every touch of the ball and characterize that touch as a specific play. Each touch and play is associated with each player, giving a player-centric as well as team view. The resulting data is integrated with the video, turning subjective game evaluations into objective insights. Players, coaches, and fans can easily review every game event, by player or play, without having to watch the entire match.

About TouchLynk™

TouchLynk™ is operated by 14Ten Sports Group, Inc., and is headquartered in Dallas. The company provides innovative analysis and highlight services for youth, college, and semi-professional soccer teams.

About TASCO

The Texas Association of Soccer Coaches (TASCO) is the official association for soccer coaches across Texas, dedicated to the promotion and development of soccer at the high school level. TASCO was formed by just a handful of dedicated education professionals in 1983, when most Texas high schools didn’t even have a soccer team or filed, and now boasts a membership of 1000 coaches statewide.